SEO is constantly changing, and it can be challenging for sites to consistently rank well in Google. So how can you ensure your SEO remains successful over time? One of the best ways to guarantee positive results is by figuring out what the purpose of your website is and shifting your focus to that purpose instead of fixating on the current SEO strategies your digital marketing team is utilizing. Our digital marketing experts at our Carmel Indiana SEO offices always encourage their clients to first select a purpose for their site prior to any SEO work in order to guarantee consistent progress.
To create purpose-driven SEO for your website, you first need to determine the purpose of your site. Some examples of purposes for a site are: to sell products or services, to share information about a topic, or to simply entertain. Once you have determined your site’s purpose, it is time to start creating content.
The content you create for your site should focus on its purpose. Content should be informative and interesting and, most importantly, be relevant. Remember, your goal should be to make your site as user-friendly as possible, and your content should reflect that goal. Just because certain keywords or content brings you a lot of site traffic doesn’t mean it is the best content for your website.
Link-building is also a vital part of good SEO practices. Link-building allows your site to gain exposure and establish its credibility. Unfortunately, many digital marketing companies have abused link-building by utilizing spammy practices, which is why many SEOs tend to shy away from using this tactic. However, at Carmel Indiana SEO, we believe that link-building is highly beneficial, particularly purpose-driven link building. By centering your link-building efforts around the purpose of your site, you will be able to easily identify other sites you would like to be linked with which will lead to more effective link strategies. And remember, in order to get other sites to link to you, you must be creating interesting and relevant content.