Saturday, 21 May 2016

The Importance of Purpose-Driven SEO

SEO is constantly changing, and it can be challenging for sites to consistently rank well in Google. So how can you ensure your SEO remains successful over time? One of the best ways to guarantee positive results is by figuring out what the purpose of your website is and shifting your focus to that purpose instead of fixating on the current SEO strategies your digital marketing team is utilizing. Our digital marketing experts at our Carmel Indiana SEO offices always encourage their clients to first select a purpose for their site prior to any SEO work in order to guarantee consistent progress.

To create purpose-driven SEO for your website, you first need to determine the purpose of your site. Some examples of purposes for a site are: to sell products or services, to share information about a topic, or to simply entertain. Once you have determined your site’s purpose, it is time to start creating content.

The content you create for your site should focus on its purpose. Content should be informative and interesting and, most importantly, be relevant. Remember, your goal should be to make your site as user-friendly as possible, and your content should reflect that goal. Just because certain keywords or content brings you a lot of site traffic doesn’t mean it is the best content for your website.

Link-building is also a vital part of good SEO practices. Link-building allows your site to gain exposure and establish its credibility. Unfortunately, many digital marketing companies have abused link-building by utilizing spammy practices, which is why many SEOs tend to shy away from using this tactic. However, at Carmel Indiana SEO, we believe that link-building is highly beneficial, particularly purpose-driven link building. By centering your link-building efforts around the purpose of your site, you will be able to easily identify other sites you would like to be linked with which will lead to more effective link strategies. And remember, in order to get other sites to link to you, you must be creating interesting and relevant content.

The world of SEO is always evolving, and staying ahead of the competition can be difficult. Ensure success for your business by first selecting a purpose for your site in order to better focus your SEO efforts.

Fully Understanding SEO for Chiropractors

Understanding the true meaning of SEO and all of its implications can make one’s head spin, especially if its an area that you do not have much experience with.  Are you the one doing your SEO?  Or do you hire a consultant that specializes in SEO for chiropractors?  Either way, knowing the ins and outs will only help you in the long run.  Even if you are not the one implementing it day in and day out, it is good to be knowledgable of all aspects of your business.

SEO, or search engine optimization, is a way of fully optimizing your website so it is favored by Google and comes up in a list of results when people run organic searches.  The higher your rankings are by Google, the higher probability that people are going to land on your site. There are several things that make up good SEO for chiropractors, but the most important one is content.

Content is made up by four different components: LSI, keywords, algorithms, and online rankings.  LSI, or latent semantic indexing, is a strategy that search engines employ in order to come up with a list of synonyms related to your keywords. Keywords are what people are typing into the search toolbar in order to come up with a list of results.  

The more keywords you have listed on your site, the more likely your site is going to appear in the search engine results page.  Algorithms are a set of formulas and rules that should be adhered to in order to provide the best possible results.  In SEO, algorithms are the secret formula that a search engine uses to decide the orders in which sites are listed.  The last part of content, organic rankings, are how closely to the top your site will appear in the list of results.  Many things go into organic rankings, however, and there is nothing truly ‘organic’ about it.

Your keywords are very important to your SEO, and it is good that they be constantly changing.  This is why true SEO work is never done, and should always be something that is being worked on.  For example, you can create a variable of ‘Chiropractors in Miami’ by changing it to ‘Miami Chiropractors’ or ‘Miami Chiropractor’. 

Another important factor is the rate in which your site loads.  Websites that look great, are mobile friendly, and load quickly are a lot more likely to load at the top of a google search results list than a website that is slow and not appealing visually.

All in all, there are many aspects that make up your SEO for Chiropractors.  Keep yourself educated and involved every step of the process in order to be an expert in your business and keep everything operating at its fullest potential.